It's time to transform the customer experience for cargo shippers

Container shipping is unable to compete with the customer experience provided by digitalised industries because it can’t provide cargo shippers with access to reliable data. Visibility into process and events is difficult to achieve because it’s not possible to exchange accurate data. 

For example, track and trace data is not aligned or digitalised across carriers and their logistics partners, which means that multi-modal transport chains often appear as “black boxes” to customers. Containers are effectively lost from view until they arrive at certain points in the supply chain.

Digital standards: It's all about the data

In this e-book, DCSA looks at the path to standardisation and how our standards will help to deliver a paradigm shift in the container shipping customer experience. It compares container shipping to other industries such as airlines and banking to demonstrate how digital standards can deliver:

  • Access to more accurate data
  • Real-time, two-way data exchange
  • Proactive notification of delays
  • The reliability improvements seen in other industries (airlines, banking, etc.) through data standardisation
  • Full visibility - even when cargo transits between carriers and logistics partners

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At DCSA, we envisage a digitally interconnected container shipping industry in which customers have a choice of seamless, easy-to-use services that provide the flexibility to meet their business and sustainability goals.

DCSA’s mission is to shape the digital future of container shipping by being the industry’s collective voice, working towards alignment and standardisation. By setting frameworks for effective, universally adoptable solutions and innovating, we can enable transparent, reliable, easy to use, secure and environmentally friendly container transportation services. DCSA’s open source standards, free for everyone to use, are developed based on input from DCSA member carriers, industry stakeholders and technology experts from other industries.

DCSA is a nonprofit, independent organisation established in 2019 by several of the largest container shipping companies. Led by CEO Thomas Bagge, we are a growing team of professionals with backgrounds in the shipping and technology industries.